If you ask a question like how did Choir! Choir! Choir! get so big and become the hottest ticket in Toronto, you might not get a simple answer.
Both Nobu Adilman and Daveed Goldman, who lead the five-year-old musical behemoth, say it's because of the people, the singers and non-singers who come to the smaller weekly sessions as well as the massive event-driven sing alongs. But dig a little deeper into that eager, passionate crowd and you'll find it's a lot more complex.